Phygital technology attracting customers

[vc_row][vc_column width=”1/1″]Ok, so today I learnt a new word phygital – yes phygital say it a few times and remember it. It’s where the physical world and the digital world collide and merge together. And there is no hotter phygital technology at the moment than Pokemon Go a new augmented reality game. The collaboration between Google and Nintendo has created a smash hit ‘real world travel adventure’. Pokemon Go is a digital game anchored in the physical world. Players travel the globe (or your local area) catching Pokemon.


It’s getting people out and about in the community and some venues are making the most of this latest gaming craze.


So how can your venue catch on to this and drive business your way? Social media download the game check out your area for Pokemon and let your followers know what they can catch. After all Pokemon Go trademarks the catch phrase ‘collect them all’.[/vc_column][/vc_row]