The challenges and opportunities for hospitality providers seem to multiply. Not a month goes by, it seems, without the appearance of new functionality in point-of-sale (POS) systems, CCTV security, digital signage or venue-patron and venue-staff communication and advertising. These advances bring real benefits to venue operators, in terms of sales, promotion and security. Patrons get used to advanced ways of finding and buying their entertainment with alarming speed, and businesses that fail to exploit the better of these developments risk losing trade, as customers grow increasingly intolerant of practices which were cutting edge only a few years ago, but now seem antiquated and clunky. But in such fast-moving fields as security, POS and paging, keeping really current is beyond the means of a busy venue manager. There is no sign that this relentless pace of development will slacken any time soon. So how do you future-proof your venue in these important, high-tech areas?
Bepoz is a leading supplier in POS, CCTV, Digital Signage and Paging
Bepoz is Australia’s leading supplier in all these four fields, and serves as a one stop shop for venues wanting to exploit them to maximum advantage. Nothing that really works escapes our notice – and nothing that doesn’t really work finds its way into the hands of our customers. When important innovations are released, we make sure our customers learn about them. While we are always happy to supply individual systems, the benefits of meeting a venue’s need for POS, CCTV and venue-patron paging are clear.
- Integration – we already see integration between POS and paging systems, allowing venues to communicate more fluently with their patrons. Integration is also taking place between POS and digital signage. “Smart” signage now supports real-time updating of displays to enable “on-the-fly” promotions, happy Hour Pricing and much more. Venue-staff paging is enabling the integration of table reservations, kitchen orders and so on. Patrons are free to wander, relax and enjoy other facilities the venue has to offer, while they await their table for dinner. Orders, together with any loyalty or promotional pricing, are handled seamlessly, and waiters are promptly notified when food is ready to be served.
- Queues are becoming a thing of the past, unlamented either by the venue or its guests. Once guests are in a queue, they are neither spending, nor having fun. Queues are little islands of woe in a sea of entertainment. And once patrons have experienced the joy of queue-free entertainment, they won’t thank venues that didn’t get the memo!
- Staying Abreast – with a single supplier, whose day job is to stay right on top of the field, Bepoz customers always get the memo. We make sure that any important advances are brought to their attention right away. Supplying all a venue’s POS, paging, digital signage and CCTV means that we know exactly what is installed, and, because we have trained the staff in its use, we know how it is being used. So as well as ensuring that the customer receives promptly all the upgrades to which their contract entitles them, we have a pretty good idea which new features and devices are likely to benefit their venue, and can bring them to the customer’s attention, arranging installation, training and extension of the existing service contract to include the new service.
The digital revolution is transforming the hospitality industry. The functions of venue surveillance, point-of-sale, signage and in-venue communication are being coordinated into single systems. This integration will continue until and unless it ceases to deliver rewards for both hospitality providers and their guests. It makes sense, particularly for new enterprises, to use a single supplier who can deliver all functions with a family of cross-compatible products, and undertake on their behalf the demanding task of maintaining the currency of their systems.
Talk to Bepoz today about future-proofing your venue.
